Operating insights
The Playconomix Playbook
Practical field notes on product, sourcing, supply chain, community, leadership, and building companies that can handle their next stage.
Community is not an audience with matching T-shirts.
A real brand community gives people a reason to gather, a role to play, and a story they want to carry forward. That creates growth advertising cann...
People keep predicting the death of physical play. People keep being wrong.
Board games and outdoor toys win because they create something screens are terrible at replacing: shared experiences in the r...
Big retailers do not kill opportunity. Lazy positioning does.
Decathlon’s growth in India is a useful case study in what happens when accessibility, localization, private-label economics, and distribut...
