Operating insights

The Playconomix Playbook

Practical field notes on product, sourcing, supply chain, community, leadership, and building companies that can handle their next stage.

Decathlon's Indian Success Story: A Game-Changer for Sporting Goods Retail decathlon internationalretail retail retailstrategy sportinggoods Jan 22, 2025

Big retailers do not kill opportunity. Lazy positioning does.

Decathlon’s growth in India is a useful case study in what happens when accessibility, localization, private-label economics, and distribut...